China Implements New Regulations for Generative Artificial Intelligence Services

This article has been written with the help of generative artificial intelligence

The National Internet Information Office, in conjunction with other relevant authorities in China, has recently enacted comprehensive regulations to govern generative artificial intelligence (AI) services. These regulations aim to promote responsible development, standardize applications, safeguard national security, and protect the rights and interests of individuals and organizations involved in the generative AI industry. This article provides a detailed overview of the new regulations, highlighting their key provisions and implications for the industry within China.

Regulatory Framework and Scope:

The “Artificial Intelligence Services Management Interim Measures,” approved on 23rd May 2023 by China’s National Internet Information Office, will take effect on 15th August 2023. These measures specifically target the provision of generative AI services within China, encompassing the generation of text, images, audio, video, and other forms of content.


Key Provisions:

Upholding Core Values and National Security:

Generative AI services must adhere to socialist core values and refrain from generating content that undermines national security, promotes terrorism or extremism, or violates laws and regulations. Service providers are strictly prohibited from producing content that incites subversion of state power, discrimination, or the dissemination of false and harmful information. These measures aim to maintain social stability and safeguard the nation’s interests.


Discrimination Prevention and Ethical Practices:

Generative AI service providers must implement measures to prevent discrimination based on factors such as nationality, faith, ethnicity, gender, and age. They are required to respect intellectual property rights, adhere to commercial ethics, and avoid monopolistic or unfair competition practices. By promoting equality and fair competition, these regulations aim to create a level playing field for all participants in the generative AI industry.


User Protection and Privacy:

Providers must prioritize the protection of user personal information and privacy. This entails refraining from collecting unnecessary data, illegally retaining identifiable user information, or disclosing such data to third parties without lawful consent. Users maintain the right to access, correct, supplement, or delete their personal information. These measures are designed to enhance user trust, promote transparency, and protect individuals’ rights in the digital realm.


Transparent and Reliable Services:

Generative AI service providers are encouraged to enhance transparency by ensuring the accuracy and reliability of the generated content. This involves improving the quality of training data, providing secure and stable services, promptly addressing user complaints, and establishing accessible mechanisms for reporting issues. By prioritizing transparency and reliability, these regulations aim to enhance user experience and trust in generative AI services.


Implications for the Industry:

The introduction of these new regulations carries several implications for businesses and individuals operating within the generative AI industry in China:

  1. Companies and individuals involved in generative AI services must ensure compliance with the newly introduced regulations.
  2. Generative AI service providers will have to prioritize ethical considerations when developing and offering their services. This includes refraining from generating content that may be offensive, discriminatory, or harmful to individuals or society at large.
  3. With the emphasis on user protection and privacy, generative AI service providers must implement robust measures to safeguard personal information. This includes obtaining proper consent for data processing, adopting secure data storage practices, and providing users with control over their data.
  4. Respect for intellectual property rights is a key aspect of the new regulations. Generative AI service providers should ensure that their content generation does not infringe upon the intellectual property of others. It is important to comply with copyright laws and obtain necessary permissions or licenses when utilizing copyrighted material.
  5. Transparency in the generation of content and the functioning of AI algorithms is critical. Service providers should make efforts to provide clear explanations of how their generative AI systems work, how the content is generated, and any potential biases or limitations. Users have the right to understand the processes behind the generated content and to receive transparent and accountable services.



The regulations are obviously focused on contents, are aimed at promoting socialist falue, safeguarding national security, protecting user rights, and ensuring transparency within the industry. Businesses and individuals operating within the generative AI sector in China must understand and comply with these regulations to avoid legal consequences and maintain trust with users.

The new regulations pose, of course, concerns about potential hindrances to innovation, ambiguity and interpretation issues, limitations on freedom of expression, compliance challenges for small businesses, and potential barriers to international collaboration. While the regulations aim to promote responsible development and protect user rights, addressing these criticisms through clear guidelines, supportive measures for small businesses, and a balanced approach to security and collaboration will be essential for the sustainable growth of the generative AI industry in China.


This article is for information purposes only and is not, and cannot be intended as, a professional opinion on the topics dealt with. For any further information please contact Hermes Pazzaglini.

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